About

Cheeks js - fashion adventures

Chika James Silas is a Fashion Business and Digital Commerce Entrepreneur from Nigeria. Armed with an MSc in Human Resource Management from the University of Wales in the United Kingdom, her love for managing people, processes and projects propelled her towards the fashion industry. Working in fashion ignited such passion and satisfaction that She has committed several years to this course and gained a wealth of experience within the fashion space.

Chika has worked for almost a decade in fashion retail and garnered ample experience in customer service, inventory management, luxury retail, fashion buying and digital commerce. She is responsible for setting up and managing several online and social media platforms for businesses in Nigeria.

Also known as Cheeks, Chika is the creator of Nigeria’s largest plus size fashion store, LC and Cheeks. She also founded Lights Camera and Cheeks, a leading beauty and fashion blog in Nigeria.

As a clothier with a keen eye for detail and a knack for executing projects, Chika has successfully helped startups in Nigerian like AKD lifestyle and Still Broke LTD create their own fashion line. 

With over 5 years in production planning and apparel making, Chika’s expertise include warehousing, distribution, domestic and international garment manufacturing. She has planned and managed production in factories across the globe, including Africa, Asia and Europe. 

Chika has collaborated and worked with several fashion, beauty and luxury brands including FH luxury, Ermenegildo Zegna, Makari NY, Siba Culture, The Luxury Lifestyle Market (TLLM), Shoes by Kunbi and many more. 

Cheeks JS is a platform created to proffer apparel business solutions, fashion industry advisory and digital commerce management. This platform aims to educate and provide resources to fashion entrepreneurs and online businesses.